Pay Kindness Forward

Our customers have been paying kindness forward with our suspended food scheme since 2018. But with COVID-19 exacerbating issues of food poverty, we have updated our scheme to reach more people.


Whether you are making a purchase in store or online, you can choose to add an extra payment to your order, a donation to the scheme. The money you have donated allows someone local who can’t afford to pay to still access the food they need. You don’t even need to make a purchase to donate!

By donating to the scheme you are supporting your community twice. Firstly in making a purchase from an independent business, and secondly supporting a local person during a difficult time


There are now two ways access the scheme.

You can visit the bakery between 9-3pm, Tuesday to Sunday, and choose anything from our shelves or take away menu for free. Just ask to use the pay kindness forward scheme. We don’t judge your eligibility to use the scheme and don’t ask questions. Please be confident to select whatever you need and enjoy your visit.


We are now making links with other local organisations and charities that are already hubs for food distribution in the community.

Our first partner is the Social Supermarket. Based in St Mary’s Church on Bramall Lane, the supermarket assists people feeling the affects of food poverty, while also providing cooking utensils when needed and supporting cooking skills development (when COVID restrictions allow). Members pay £3 a week and can choose at least 20 items of shopping.

Our bread is available alongside a range of fresh fruit and vegetables, canned goods and other cupboard essentials.

Open from 10am on Tuesday to Thursday each week, the supermarket is part of the Time Builders project. As well as shopping, members have lots of opportunities to help, to guide decisions and to bring their own strengths and abilities to develop the project.

To find out more about the project and all the other benefits it brings to members, visit St Mary’s website here.

This is Graham who runs the Social Supermarket, collecting bread for the day.